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Roofing SEO guide

SEO for Roofers: What to Fix Yourself Before You Pay an Agency

SEO for roofers is getting your own website and Google Business Profile found when someone nearby searches “roofer near me”, “flat roof repair” or “storm damage roof repair”. Most of the work is yours to do: one page per roofing service, a complete Google profile, a site that loads fast on a phone, and visible proof of accreditation.

By Sam Butcher, founder of RnkRocket · Updated 23 September 2026

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What a roofing SEO agency charges, and what that fee buys

If you searched for a roofing SEO agency, here is a straight comparison. Trade Pixels, a UK agency that sells SEO to roofers, publishes this guide: “most local roofing SEO packages start from £400 to £800 per month” (checked 23 September 2026). Other agencies will quote differently. It is one published figure, not an average.

That fee mostly pays for labour: someone writes your pages, asks other sites for links and looks after your Google profile. RnkRocket doesn’t do the labour. It shows you what to fix, in what order, and whether your positions move, for £9.95 a month on Basic. The trade is worth it if you can give the website an evening a week.

Roofing SEO: agency compared with doing it yourself using RnkRocket
The jobRoofing SEO agencyYou, with RnkRocket
Finding what is wrong with the sitePart of the monthly feeFull site audit. Every fix is ordered by priority and marked "Quick win" or "Needs developer"
Pages for re-roofs, flat roofs, chimneys, gutteringWritten for youYou write them. Keyword research shows search volume and difficulty for each roofing term
Google Business ProfileManaged for youChecked for gaps in categories, opening hours, services, photos and review count. You fill them
Where you appear on GoogleIn their reportWeekly rank tracking, UK-wide: 25 keywords on Basic
What a rival roofer ranks forDepends on the agencyCompetitor comparison: page-one keywords a rival has and you don't
Links from other websitesOutreach done for youNot included. Ask your suppliers, manufacturers and the trade bodies you belong to
Price£400–£800 a month (guide price, Trade Pixels, checked 23 Sep 2026)£9.95 a month on Basic, monthly, cancel any time

Agency column: one agency’s published guide price. What an agency includes varies, so ask any agency for a written list of monthly tasks before you sign.

When a roofer should still hire an agency

If you run several crews across a region and want to rank in a big city for re-roof work, or you genuinely have no evening a week for it, pay a specialist and hold them to a written scope and a contract you can leave. If you are a one- or two-van roofer covering a town and its villages, most of what they would do is on the list below, and you can do it.

Four kinds of roofing search, four kinds of page

A homeowner with water coming through the ceiling types something different from one pricing up a flat roof for the garage. Each needs its own page.

"It's leaking now"

Searches like: emergency roofer · roof leak repair near me · storm damage roof repair

An emergency page with a tap-to-call number at the top, the areas you reach and your real callout hours. Only write "24/7" if somebody answers at two in the morning.

"We're planning the work"

Searches like: roof replacement · flat roof replacement · EPDM rubber roof · GRP fibreglass roof · slate roof repair

A page for each roof type or material: what the job involves, what affects the price, and photos of that exact kind of job you have finished.

"Keeping it sound"

Searches like: gutter cleaning · fascias and soffits · chimney repointing · lead flashing repair · moss removal

Short pages for the smaller jobs. They win the first visit, and a homeowner who trusted you with the gutters is the one who rings about the re-roof.

"The insurer is involved"

Searches like: roofer for insurance claim · storm damage report for insurance

If you take insurance work, say how you record damage for an insurer: dated photos, a written report and an itemised quote. Leave it out if you don't.

Six roofing fixes, in the order we would do them

  1. Give every service its own page

    Flat roofing alone covers EPDM rubber, GRP fibreglass and torch-on felt, and someone searching for one of those wants the page about that one. Title each page the way people search (“EPDM Rubber Flat Roofs in Taunton”, not “Our Services”) and link to it from the homepage. RnkRocket’s keyword research shows search volume and difficulty for each term, so you can start where the demand is.

  2. Put the storm page up before the weather turns

    Emergency searches arrive with the wind and rain. A page written the week of a storm may not be indexed in time to catch it. Publish a storm damage page in late summer: your number at the top, the areas you reach, and what happens on a first visit (making the roof safe, sheeting it, photographing the damage).

  3. Show accreditation where it can be checked

    If you are an NFRC member or registered with the NFRC Competent Person Scheme (formerly CompetentRoofer), say so on your re-roofing page. Registered contractors can self-certify that roof refurbishment work complies with the Building Regulations in England and Wales, without waiting for a council building control inspection. Link to your entry in the scheme’s public directory and repeat it in your Google Business Profile description.

  4. Treat job photos as evidence

    Before-and-after photos of real jobs do more than a paragraph of claims. Name the files for what they show (“grp-garage-roof-yeovil.jpg”, not “IMG_3842.jpg”) and write alt text that says what was done and where. RnkRocket’s audit lists images with no alt text as a quick win you can fix in your website editor.

  5. Make the scaffold banner searchable

    Neighbours who see your banner on a scaffold, or your van outside for three days, search your company name. Search it yourself. Your site and your Google profile should come first, with the same name, phone number and address as the banner and every directory listing.

  6. Mark the business up as a RoofingContractor

    Schema.org has a RoofingContractor type (a kind of HomeAndConstructionBusiness). Adding it to your site with your name, phone, address and the areas you serve tells search engines what you are in their own vocabulary. RnkRocket’s audit flags pages with no structured data at all; picking the right type is down to you or whoever built your site.

“Roofer near me”: what decides the map results

Google’s own help page says local results are “mainly based on relevance, distance and popularity” (Google Business Profile Help, checked 23 September 2026). For a roofer that means:

Distance
Where the searcher is standing. You can’t change it, but you can make your service area plain.
Relevance
Your primary category (“Roofing contractor”), the services listed on your profile, and pages on your site that match what was searched.
Popularity
Reviews, mentions and links. Google says more reviews and positive ratings can help, so ask every customer at handover, while the new roof is still the talk of the street.

What RnkRocket won’t show you: your map position street by street. Its rank tracking runs weekly against UK-wide results, not by postcode. For the map, search from your own patch on your phone. Our local SEO guide and Google Business Profile guide cover the profile side in more depth.

Checkatrade, MyBuilder and Rated People: keep them, but don’t rely on them

Trade directories sit high in roofing results because they are big, established sites. Trying to outrank the directory itself for “roofers in Bristol” is usually a waste of effort. Aim at the searches they cover badly: a material plus a town (“GRP flat roof Clevedon”), a property type (“Victorian chimney rebuild”), or a problem (“lead valley leaking”).

Treat each listing as a citation as well as a lead source. Use exactly the same business name, phone number and address everywhere; “Unit 4” on one site and “4” on another is the kind of mismatch that leaves Google unsure which business is which.

What RnkRocket gives a roofing business

  • A full site audit with a plain-English fix list, ordered by priority, each fix marked "Quick win" or "Needs developer".
  • The checks that trip roofing sites up: missing page titles, meta descriptions and H1s, photos without alt text, slow pages, pages that don't work well on a phone, and no structured data.
  • A Google Business Profile check covering categories, opening hours, services, photos and review count.
  • Keyword research with search volume and difficulty for terms such as "flat roof repair" or "chimney repointing".
  • Weekly rank tracking against UK-wide results: 25 keywords on Basic.
  • Competitor comparison: keywords where a rival roofer is on page one and you are not.
~10 min
Typical setup, first audit included
14 days
Free trial, no card
£9.95
A month on Basic after that

Trial accounts get a limited number of AI fixes.

Start the free trial

Roofing SEO questions

Can a roofer do their own SEO?

Yes, most of it. What moves a local roofing business up is practical work: a page for each roofing service, a complete Google Business Profile, pages that load quickly on a phone, reviews from real customers, and the same name and number on every listing. The slow part is earning links from other websites, because you have to ask for them.

How much does SEO cost for a roofing company?

It depends who does the work. Trade Pixels, a UK agency that sells SEO to roofers, publishes a guide price of £400 to £800 per month for most local roofing packages (checked 23 September 2026). Doing it yourself costs your time plus any tools: RnkRocket Basic is £9.95 a month for the site audit, Google Business Profile checks and weekly tracking of 25 keywords.

How long does SEO take to work for roofers?

Nobody can honestly promise you a date. Changes to your own pages count once Google recrawls them, and you can prompt that with "Request indexing" in Google Search Console. Climbing for "roofer" plus your town depends on how many local roofers are doing the same work. Tracking the same keywords every week shows you whether it is moving.

Is SEO better than Checkatrade for roofers?

They do different jobs. A directory listing can bring enquiries this week, but you pay per lead or per month, some platforms pass one job to several roofers, and it stops when you stop paying. Your own site ranking takes longer and costs nothing per enquiry once it is there. Keep the listings that pay for themselves while your own pages build up.

What should be on a roofing company website?

A page per service (pitched re-roofs, flat roofs by material, chimneys and lead work, guttering, fascias and soffits, emergency repairs), the towns and villages you cover, photos of real jobs with descriptive alt text, your accreditations with a link to where they can be checked, and a phone number that can be tapped at the top of every page on a mobile.

Does RnkRocket track where I rank in my town?

No. RnkRocket checks rankings weekly against UK-wide Google results, not by town or postcode. It tells you whether your pages are gaining ground on a search, not your exact spot in the map results for one street. To see the map results, search from your own area on your phone.

More for trades and small businesses

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Small business SEO in the UKWhat a UK small business can do itself, and what agencies charge.
Affordable SEO tools comparedLow-cost SEO tools side by side, ours included.
RnkRocket plans and pricesBasic to Agency, and what each plan includes.