GEO Hub: Google Visibility and AI Overviews
Last updated 25 September 2026
What Is GEO?
GEO stands for Generative Engine Optimisation. It is the practice of optimising your website to appear in AI-powered search tools — including Google's AI Overviews, ChatGPT, Perplexity, and similar platforms.
Traditional SEO focuses on ranking in the list of blue links on a Google results page. GEO focuses on something different: getting your website cited as a source when an AI tool answers a question related to your business.
As more people use AI tools to get answers rather than clicking through search results, GEO is becoming an important part of any digital marketing strategy.
What the GEO Hub Checks
The GEO Hub works from Google. It reads Google's search results for your keywords and, for your competitors, Google's AI Overviews, using search data from DataForSEO. It does not query ChatGPT, Perplexity, Claude or Copilot, so it cannot tell you whether those tools mention your business.
For each keyword and location in an analysis, it records:
- Where your website ranks in Google's desktop results (checked down to position 100)
- Which other websites appear for the same searches, so you can see who you are really competing with
- A visibility score for each location, so you can follow it from one analysis to the next
Locations are countries: the United Kingdom, the United States, Australia, Canada, Germany and France. The GEO Hub does not check individual towns, cities or postcodes.
From the Competitors tab you can open a competitor to see the keywords where Google's AI Overviews cite them. Where too few are found, the list is topped up with keywords they rank for in the ordinary results. A fresh competitor look-up uses one keyword credit.
How GEO Credits Work
Running a GEO analysis uses GEO credits. Your monthly credit allowance depends on your plan:
| Plan | Monthly GEO Credits |
|---|---|
| Basic | 25 |
| Pro | 50 |
| Pro+ | 100 |
| Agency | 200 |
One credit covers 20 queries. A query is one keyword checked in one location, so 10 keywords checked in the United Kingdom and Australia is 20 queries, or one credit. The estimate shown before you run an analysis is free.
Credits refresh at the start of each billing period. Unused credits do not carry over to the next month. If you need more credits before your renewal date, you can purchase GEO credit top-up packs.
Running a GEO Analysis
To run a GEO analysis:
- Go to GEO Hub from your dashboard and click New Analysis
- Enter the keywords you want to check, one per line or separated by commas (e.g. "plumber Bristol" or "wedding photographer London"). You can also import them from one of your keyword lists
- Select one or more locations
- Check the credit estimate, then click Run GEO analysis
RnkRocket then fetches the Google results page for each keyword in each location and records where your website appears. You can follow progress on the Overview tab.
Understanding Your GEO Visibility Score
Your GEO visibility score (0-100) is worked out for each location from two things: how many of your keywords your website ranks for in Google's top 100, and how high it ranks on average. Ranking for more of your keywords, and higher up, raises the score.
The score measures Google rankings. It is not a count of mentions in AI tools.
The Other GEO Hub Tabs
- Trends: how your visibility score and average position change between analyses
- Competitors: the websites that appear most often for your keywords, and the keywords where Google's AI Overviews cite them
- Map: your visibility in each country you have checked
- Analysis: a page-by-page score for how easy your content is to quote in an AI answer, based on whether it answers specific questions, backs up claims and is clearly structured
- Citations: pages on your site whose content is well suited to being quoted. Treat these as opportunities based on your own content, not confirmed citations: RnkRocket does not check whether individual AI tools quote your pages
- Recommendations: what to improve first, based on your results
Improving Your GEO Score
The GEO Hub provides recommendations based on your analysis results. Common improvements include:
- Structured, factual content: AI tools prefer content that directly answers specific questions
- Clear entity information: Your business name, location, services, and expertise should be stated clearly and consistently across your site
- Schema markup: Structured data helps search engines and AI tools understand who you are and what you offer
- Authority signals: Being cited on reputable third-party websites (directories, press, associations) makes it more likely that AI tools will reference you
- Fresh, specific content: AI tools tend to prefer content that is regularly updated and goes into genuine depth on a topic
GEO vs Traditional SEO
GEO and traditional SEO are complementary, not competing. A strong traditional SEO foundation — good technical health, quality content, relevant keywords — also supports your GEO visibility. The GEO Hub adds a Google-focused view on top: where you rank country by country, who you compete with for each search, and which competitors Google's AI Overviews cite.
To learn more about how AI is changing search, read our AI and SEO blog post.
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